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Nissan
Friend- Me
Nissan Friend-ME Concept is a four-passenger sedan designed for a generation with a very different automotive outlook. With an assertive, imposing exterior featuring boldly flowing sculpted lines, Friend-ME is a confident creature of the night, meant to be seen in bright city lights.
The exterior design, Nissan Friend-ME addresses a fine balance that middle-class Bālínghòu youth must heed. "We call our solution Distilled Da Qi," said Taiji Toyota, Vice President of Nissan Design China. "Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It's a question of balance, and we've worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category."
Inside, front and back, driver and passenger, all four seats are separate with the same high-tech style and status, because in this cabin all aboard are peers - equals. And all share the same information as the driver: speed, navigation, fuel remaining - everything.
All the information we have on the new concept up to this point is a teaser image that reveals an innovative set of headlights and Nissan’s announcement that the new Friend-ME will feature a unique center console that allows.
The concept is applicable globally, but the genesis of Friend-ME was Nissan's research into the aspirations of customers destined to emerge as the world's largest single market segment: the "Bālínghòu", which is how around 240 million Chinese born in the 1980s are known. Specifically, Friend-ME addresses the social dynamics of Chinese men in their mid-20s.
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