top of page
Previous Page
1917 Due to a lack of metal during World War 1, women were instructed to stop wearing corsets since they featured metal wiring frames. At that point, ladies started wearing brassieres as an alternative. 1920 In 1920, bandeaus replaced brassieres. They gave ladies an androgynous appearance by flattening the bust. 1922 Maidenform was founded in 1922 by Ida Rosenthal, her husband William, and Enid Bisset. This was a significant turning point in the history of bras since it marked the beginning of the contemporary system of cup sizes. The brassiere created at this time accentuated the feminine body's inherent form.
1930 The term "bra" first appeared in popular culture in 1930. 1940 Conical-structure bras were developed during World War 2 to safeguard women. 1947 Frederick Mellinger created the first push-up technique in 1947. 1950 Marilyn Monroe, an actress, made the Sweater Girl style popular in 1950. (wearing a bullet style). This caused the trend to suddenly boom.
Next Page

હાઇલાઇટ્સ

From the editor - Harshita Malhotra

From the editor - Harshita Malhotra

Featured Designer Charles Frederick Worth

Featured Designer
Charles Frederick Worth

Luxury Skincare And Cosmetics for “her going to the past”

Luxury Skincare And Cosmetics for “her going
to the past”

Interview With The Skincare And Makeup Fashionista 'Kanika Kapahi'

Interview With The Skincare And Makeup
Fashionista 'Kanika Kapahi'

The Invention Of Lingerie

The Invention Of Lingerie

Dress for “her going to the past” Brooks Brothers Floral Plaid Jacquard Sheath Dress
Bag for “her going to the past” Hermes Herbag Zip Cabine Verso Bag
The Invention Of Heels
The Invention Of Salons
Final Look for “her going to the past”

Dress for “her going to the past”
Brooks Brothers Floral Plaid Jacquard Sheath
Dress

Bag for “her going to the past”
Hermes Herbag Zip Cabine Verso Bag

The Invention Of Heels

The Invention Of Salons

Final Look for “her going to the past”

bottom of page